With Close Reference to their recent releases, compare how Britney Spears and Sum 41 are marketed

Like in all artists, Britney Spears and Sum 41 drop dead to a get into company. Here 3 depart ments tonus after them the artist and Repertoire, Marketing and Production. The Artist and Repertoire( a+r) ar responsible for sign the artist. The marketing department are responsible for advertising the artist. The production company are responsible for organizing recording and songs for release. Possible ways the Marketing department can hold the Media for advertising include television, radio, posters. They also usance a subtle way of utilize the artist themselves. Britney belongs to Zomba Records and Sum 41 belong to Britney has matured as artist all everywhere the years. At the beginning, she was a naturalizegirl. This was reflected in her word-painting Hit Me Baby One more(prenominal)(prenominal) Time She was dressed in tame uniform. Although attracting pre teens as her primary audience, she was attracting young men (15-20). She has maintained her primary audience end-to-end her life history and as my analysis willing tell you, increased her secondary audience. pursuit a break from her career to even out a film Crossroads, she re-launched her career as an adult, moving away from school uniform. Her album release Britney opened recent doors for Britney and new fans. Her album make up have her sitting on a s alikel, crouching forward. With the depressive disorder cut top she was wearing, this position revealed kind of a lot of Britneys chest area. She held wrists cladding the camera. This suggests she was flirting with men. She was wearing a rood-tree necklace, which suggests she is trying to maintain her virginal disposition that she previously had. Heavy Eye-Makeup is wear, similar to that of Brigitte Bardot, a 60s icon. This attracts men as she is shown to take superciliousness in her appearance. Her hair is tousled over her chest, hinting that she isnt as clean cut as previously thought. The back cover is featuring Britneys inc line repeatedly reflected over the cover. This gives the effect that she is everywhere. The look physical composition is still worn. Yellow lights are shown, possibly to reflect attention on to Britney.Previously, Britney modelled for Sketchers Footwear Company. She featured in a poster that was completely opposite to the count on given in the album cover. Her she appeared normal, have to earth. As this was an appeal to young girls, she worn clothes they could relate to, jacket, jeans and the trainers she was advertising. She still wore makeup but not as much(prenominal) as she wore in the album cover shoot.Sum 41s image is completely divers(prenominal) to Britneys. Their album features a more private touch with what appears to be handwritten vestige lists and Polaroid photos. This makes the audience feel as though the album has been made for them personally. Dark colors are spendd, this reflects the bands image of a cloggy rock band. Sum 41s image has not transformd as m uch as Britneys.In conclusion, Britney is marketed more two audiences where Sum 41 appear to be marketed for the same face which is skaters and rock fans. Britney appears to be more elicit in her fans, while Sum 41 arent really bothered what anyone thinks and are more concerned making music and having fun. Finally, record companies are responsible for the artists image. Record companies use media for advertising and will have too as the public opinion of artists change when the media portrayal of them changes.